Marketing in Brazil for Foreigners: How to Promote Your Business Effectively

Are you looking for help to promote your business in the Brazilian market? If so, you are in the right place.

In this article, you'll find practical tips on how to adapt your marketing strategy to reach and connect with your Brazilian audience.

What are the best ways to promote your business in Brazil?

Digital marketing is the best starting point for any business entering Brazil. More than 72% of Brazilians search online before buying a product or service, yet only 45% of small businesses in Brazil have their own website.

This creates a contradiction because most people look for businesses online, but many companies are still difficult to find because they lack a proper digital presence.

A company seeking to stand out in the Brazilian market must be online with a professional website and have a presence on the three main social media platforms used by Brazilians: WhatsApp, Instagram, and TikTok.

WhatsApp: the most popular business channel in Brazil

Compared to other countries, Brazilians use WhatsApp much more frequently for business communication. Instead of emails or phone calls, most customers prefer sending a WhatsApp message.

It's extremely common for companies to create a WhatsApp Business profile to talk to leads and customers, send marketing campaigns, and automate conversations.

Social media: Instagram and TikTok still dominate in Brazil

Social media is one of the strongest ways to do business and marketing in Brazil. Especially through Instagram and TikTok.

Instagram remains one of the most influential platforms in the country, with millions of daily active users.

TikTok is particularly popular among Gen Z, and it's becoming a powerful tool for organic reach and community building.

If you want to reach Brazilian consumers, maintaining a professional and active presence on these platforms is essential.

The most important point to stand out in the Brazilian market

If you would like to stand out, you have to create a consistent and clear digital presence, and your website is the first step to achieve it. The site is the business card of your company, and is the first place that Brazilians use to look for more information.

That's why here at Guardiola Studio, we can help foreign companies create a strong digital presence in the Brazilian market with an English-speaking team, to facilitate the start of their operations in the Brazilian market.

We help brands take the first step towards a stronger online presence:

• Professional websites: to position your service at the top of Google
• Landing pages: for a specific marketing campaign, fully focused on conversion

If you would like to learn more about our services, please contact us by email or WhatsApp and we can schedule a meeting to discuss how we can help you.